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  • Do You Have A Spammy Website And Are Not Aware Of It?

    There was a time when it was easy to spot spam. it shouted out at you within seconds of visiting the page, the quote was “does it look sound natural when you read it” and if it didn’t you where you stood. In theory spam is where a page is stuffed with keywords, every image is named with suitable alt text with exact match search terms. The Titles, Headers and urls all matched the search term as well as all links to the site would included exact match anchor text. and the sad thing is, for quite a while this all worked and many people made a lot of money through it. So if a site was eventually penalised, the owners bought a new url and redirected the original to the new and in a few weeks they were back up and running again.

    Google has worked very hard to deal with this type of website (or should I say owners) to the point that there are some that think they have gone too far and genuine owners who are just not up to speed, to what quality is expected have been hurt, but that is another argument.

    So what Has Changed.

    Well the type of website described above in theory will never be seen anymore, forget Panda or Penguin the normal quality algorithm can deal with something so obvious. But the modern Google works much deeper than this and uses more complicated information to help identify low quality sites that in their opinion are labelled as spam.

    Site Verus Page

    One of the main changes hangs around site quality and page quality. Many webmaster focus on their important pages, the ones that will make them money and see the others as just an inconvenience that need to be there, such as about us, or terms and condition type pages. I have even had clients, that have told me, just focus on these products not those that are out of season or where not enough profit is made on them. This is a big mistake and often this takes time to explain to clients and here is why.

    Google measure website quality before page quality. So if the overall site score is poor, those great individual pages are already devalued and may not get the visibility they deserve. You can only approach internet marketing from a whole site point of view. It is possible to break this down to sub folder or sub domain and this may give a boost to certain pages, but to get an overall high website quality score you need a high quality site.

    So What Has This Got To Do With Spam?

    So suppose you have a widget website and on every page you have your keywords. But you know about spam so you make sure they only appear 2 times per page. You visually look at every one and to you, there is nothing spammy about what you are seeing. This issue is, that when you add up how many times each word is repeated across the whole site, you end up with an unnatural excess of your keywords. Per page you could be fine, but over a complete site, you may be surprised to how many times your keyword is repeated and so looks like spam.
    An indicator of how Google reads you keywords can be found in webmaster tools, under Google index and then “content keywords”. If yours are at the top, view how many times compared to other words and then you should see if Google sees your site as spammy.

    In this case if “Petrol” was an important word, you would check how many times this is counted throughout and decide, is this too much. Although not critical I prefer it when my money making words do not have the highest count.

    What Happens If I Can’t See My Words At All

    Well this is where you have an issue. If words are repeated too many times or are always found within a set pattern especially if they are exact match keywords, they will remove them from their calculation. Not seeing them within the list is an indicator they are not being used or at best their value diluted. You wont also find boiler text there as it is ignored.
    So If Spam Is Calculated Across The Whole Site How Do I Correct This.
    The answer is to write lots of well written content that is related to your subject but avoid those keywords. The truth is, you should be doing this anyway and for the benefit of your visitors. What will happen in time, is the proportion of keywords will fall in line with other words, that if are subject related will help the quality score even more.
    If you look at this article, the word “Spam” is used quite a lot, but over the whole site it will only feature slightly.