• Why You Should Use Google Developer PageSpeed Insights

    The internet has grown at an astonishing speed, and with that is the technology that supports it. It is for that reason that many web designers would never had thought that the speed a certain website page loads into a browser would be that important. One reason for this, is broadband, the incredible speeds and data that can be shifted against the old 256kb telephone dial up connections has to be seen to be believed. So in the earlier days of website creation, bigger images, movies, JavaScript and every type of media possible was often added with the opinion, that internet speeds could handle it all.
    But move ahead a decade or so, and we see something quite different. Websites are more likely to be sleek, simpler and high data media is likely to be separated to a standalone server, streaming provider or a dedicated area of the website.

    We Live In A Mobile World

    The popularity of mobile devices has played a part in this. Yes broadband speeds can be attained on some networks, but the majority of smart phones and tablets still do not have the internal memory and loading ability of a desktop computer or laptop. So some thought has to be put into how fast your website is loading and does it offer good experience to the user.

    The Easy Use Solution In Webmaster Tools

    PageSpeed Insights” Is an extremely useful tool, that show the speed of you Web Pages both in the desktop and mobile modes offering advice and solutions to improve speeds should the results not be fast enough.

    It is available though webmaster tools (or search control as it now called) listed under “other resources” .It is pretty easy to use, jut enter the full URL of the page you want tested and it will scan and deliver results in for both desktop and mobile. The objective is to get at least a green box with a white tick, with the ideal score being 100% for both.
    It will also give a score for the mobile “user experience”

    Remember Where You Rank May Depend On The Load Speed

    Those of you who follow search engine optimisation will know that the speed your website loads can affect your ranking in Google’s index. This doesn’t necessarily mean the faster your site, the higher your rankings but it does mean, if it is too slow you will lose rankings. And Google’s mobile algorithm insists on a user friendly site for mobile users, or visibility will be dropped in mobile search also.

    Easy To Use, But The Solutions May Not Be

    There is a downside of “PageSpeed Insights’ if you are not a developer, in that some of the suggestions to improve performance may be beyond the amateur designer. Understanding to use “Gzip”, “Leverage Browsing”, “Render Blocking” or “Minify JavaScript” may be beyond the beginner or art student, whose talent lies on the creative side rather than the technical.
    There are “How To Fix” links with every suggestion, and depending on how technical the user is will depend o how useful this is, I have always found better explanations to solutions elsewhere by searching on Google. Very often readymade examples are there, for example what code to enter into the .htaccess file to aid leverage browsing for Linux servers.

    But at least the solutions are there, it is then up to the webmaster to implement themselves or employ someone to so it for them.
    There are other tools to analyse page load speeds but “PageSpeed Insights” is the most popular as it is a Google tool and is more likely to be developed in line with their own standards.