Online marketing has changed, it is more expensive than ever to employ professionals to promote your online presence. To compound the issue, good SEO that builds trust and authority to your website (and therefore higher rankings), is more likely to come from the professional knowledge and processes integral to your business, than a from a third party independent company.
This is a way to use your expertise within a business (such as knowledge, marketing and IT) to develop an authority website (therefore better rankings), rather than just a link building campaign normally delivered from cheaper SEO companies. It also is a safety net to prevent mistakes (that are not obvious) and that will lower rankings. A SEO mentor works with an individual within the company, sharing his online marketing expertise with the company, to align "Marketing", "IT Web Design" and SEO together. You do the work, in line with company tasks.
The latest SEO is more based around traditional types of marketing and new social media. A single example is, we all know getting links to a website is very important to improve, rankings, but it is very likely that one entry in an authority trade journal is worth 100 times more than the links that can be delivered form someone outside of your industry (like an SEO company). In terms of social media and promotion, who else but the company themselves know the benefits and features of products, and what is new in the industry.
The SEO mentoring programme I offer is not about talking the "tech talk" and baffling the beginner, or teaching the more experienced to "suck eggs", its all about working at the pace the work requires, communicating in a clear informal manner to bring SEO results in the quickest time. The term "Mentor" is in my opinion more appropriate than consultant, as its not about formal reports, suits and ties, it about getting the job done.
This is an understandable answer as training courses are the popular way to gain basic knowledge of SEO, the weaknesses of these are they don't deal specifically with your issues and you can't cover all aspects within a short course. There is no recognised learning from Google, just guides, that point you in the direction they want you to go.
Well first of all we start at the beginning and an understanding what you already know. Unlike most subjects, what you may have taught a few years ago, may now not only be out of date, but damaging also, as the spam team at Google have re-defined what is what hat and black hat. You also have to accept that the rules of engagement will continuously change, as all search engine strive to deliver better results.
I will identify what you know and bring you up to date with what you don't spending the time it takes to digest and understand. A mentor's job is not just to send you emails, but to show and explain, in most cases Skype and telephone will be the best solution. It is often quicker also. what is important to state here, is this is not preparation for an exam, everything is specific to your website and business solution. It is better to an expert at what you need to do, rather than a generalist at everything. My mentoring role will help fill in the missing pieces.
The base of getting results will be based around my comprehensive plan that looks at all aspects of your e-commerce project, to ensure we have a vehicle fit to go racing with. Then adding trust and authority that will improve it performance is an way that is sustainable through all updates. This is an ongoing process not just a one off. If you want to be the fittest athlete, you can't just have a few training sessions, it needs to become a regular habit where you become stronger and better.
Like a lot of professionals who have been in the SEO sector for some time, I have owned and come across sites that have been hit by Google Panda and Penguin updates. Many experiments have taken place with eventual recoveries, so if you need a mentor to help you through a recovery process or even just to decide if it s worth the effort and maybe you should just start again, I can help.
Tel 01642 680187